Located in Vietnam, Uncovering ASEAN

What are the best ways for foreign companies to enter Vietnam’s market?

10 years ago, two friends looked for an answer to this question. They came up with one – BDG Vietnam.

Since our humble beginnings, we have established BDG Asia, and spread our focus on all 10 Southeast Asian countries. Our main goal has been to provide insights and market research studies to foreign investors interested in entering the promising regional market. Regardless of your organization’s target country, our team will show you the way.

What We Do

We help international companies understand Southeast Asian markets, thus increasing the chance of successful venturing in one of the world’s most buoyant regions.

If you are considering establishing a new production site in Southeast Asia, the region’s countries offer different opportunities, challenges and conditions. Depending on your organization’s industry and strategy, BDG will execute a comprehensive analysis and provide recommendations where exactly to expand your production in this part of the world.

For many companies, sourcing in Asia is of crucial strategic importance. Depending on your needs, and specific Southeast Asian country’s industry specialization, BDG can find your organization most suitable sourcing opportunities and partners.

Are you looking for up-and-coming markets for your products/services in Asia? The Southeast Asian countries encompass more than 600 million people, many of which are significantly increasing their disposable income. BDG will analyze which countries could be the most suitable for your products/services, and recommend actions how to cater to local needs and tastes.

Our Approach

With more than 10 years of Southeast Asian experience, we have learned that entering the regional markets is not a straightforward process. Knowledge of the region, specific country experience and an extensive network are necessary elements that help uncovering the key facts – missing pieces of the puzzle that will help foreign companies making an informed strategic decision. Our talented team approaches every research project from a different perspective, and works hard to provide optimal insights and results that help your organization making the first step towards success in any Southeast Asian country. This is why, our clients, either small or big, trust our team.

Our Team

Are you looking for more than just bright minds? Do you want passionate people who think and act in an entrepreneurial manner, who will never be satisfied with status quo and who will approach challenges and opportunities from your organization’s point of view?

Our team discovers insights which will allow your organization to make the right decisions when entering any Southeast Asian country.

Nhan Nguyen

Nhan Nguyen

Founder & Partner
Nhan Nguyen
Nhan Nguyen
Founder & Partner

Nhan Nguyen is the co-founder and partner of BDG, which he started as a two-man office in his hometown in Da Nang in 2006. Since then he has worked with more than 100 companies in many different industries in the ASEAN countries.

Nhan holds a German-Diploma in International Management from the private International School of Management in Dortmund, Germany.

Field of Expertise: Manufacturing, Retail, Greenfield Investment, Mechanical Engineering

Christoph Lam

Christoph Lam

Principal
Christoph Lam
Christoph Lam
Principal

Christoph is a Principal at BDG and is responsible for end-to-end project coordination, marketing strategy and business development.

Prior to BDG, he worked at Advant Planning, a German marketing consultancy, and Adidas Vietnam, on the Go-To-Market projects. Christoph was promoted as a German high potential from the GIZ and Heinz Nixdorf Program.

Christoph completed a combination study of Economics/Sports Management at the University of Göttingen, Germany.

Field of expertise: Marketing strategy, Market entry, Retail, Branding and Media Evaluation

Tram Phan

Tram Phan

Project Manager
Tram Phan
Tram Phan
Project Manager

As a Project Manager, Tram provides critical market information and coordinates business and government relations for clients and partners. Her excellent research and communication skills have benefitted many foreign and local companies in Vietnam.

Prior to BDG, she was a business analyst for Vietnam International Bank.

She completed her Master’s in Business Economics from Toulouse 1 Capitole University in 2013.

Field of Expertise: Market Entry, Supplier and Partner Relations, Incorporation for Foreign Investors

Nga Luong

Nga Luong

Consultant
Nga Luong
Nga Luong
Consultant

Nga is a consultant at BDG, working on the topics within market research, data collection, and supplier search and communication.

Before joining BDG, she worked for Swiss Bridge Consulting, in the field of brand protection, anti-counterfeit and project management.

She graduated in 2012 with a Bachelor of Commerce, majoring in Marketing, from the Saxion University of Applied Sciences, the Netherlands. She has completed her graduation thesis at Bosch Vietnam, focusing on the topic of automotive aftermarket.

Field of expertise: Market Entry, Market Research, Marketing Strategy, Brand Protection

Bao Dang

Bao Dang

Consultant
Bao Dang
Bao Dang
Consultant

Bao is a Consultant at BDG, and is responsble for market research, sourcing and production-setup projects.

Before joining BDG, Bao worked for a Vetnam-based Japanese consultancy on projects across the ASEAN region.

Bao graduated from the University of Sunderland, with a BSc in Computer Science. He also holds a Master’s degree from Newcastle University, majoring in International Economics and Finance.

Field of expertise: Market Entry, Market Research, Automotive, Machinery, Commodities, F&B

Manuel Wendle

Manuel Wendle

Consultant
Manuel Wendle
Manuel Wendle
Consultant

Manuel has been working in client-focused positions since 2006, primarily in banking and finance sector in Switzerland, where he was responsible for private banking and institutional clients. He has a sound knowledge of economics and international financial markets.

Manuel holds a Bachelor’s Degree in International Business Communication from AKAD University of Applied Sciences, Stuttgart, Germany.

Fields of expertise: Strategy Consulting, Internationalization, Economic Analysis, Business Communication, Intercultural Issues in Global Businesses

Sang Pham

Sang Pham

Financial Advisor
Sang Pham
Sang Pham
Financial Advisor

Sang is a Financial Advisor of BDG and is responsible for tax planning, accounting and internal controlling.

Prior to BDG, she worked at Gia Cat Consulting and Auditing in the Tax and Accounting Consulting department.

She graduated from University of Economic in Ho Chi Minh City, majoring Accounting and Auditing.

Field of Expertise: Finance, Accounting, Tax and Internal Controlling

Vojislav Milenkovic

Vojislav Milenkovic

Analyst
Vojislav Milenkovic
Vojislav Milenkovic
Analyst

Vojislav is an Analyst at BDG who works with the rest of the team on market research, HR and business development project. Furthermore, he is responsible of BDG’s overall Thought Leadership operations.

Before joining BDG, Vojislav worked for Opinno, an innovation consulting firm in Madrid, Spain.

Vojislav has a MA in Competitiveness and Innovation from the University of Deusto, as well as MSc in Management from the University of Sheffield. He has also spent his final undergraduate year in the US, at Grand Valley State University.

Hien Vu

Hien Vu

Analyst
Hien Vu
Hien Vu
Analyst

As an analyst, Hien participates in BDG projects by collecting and analyzing data through desk research, expert interviews and site visits. In addition, she supports in  maintaining contacts with national embassies, trade commissions and partner consultancies.

Before joining BDG, Hien interned for EU-Vietnam Business Network, where she organized trade missions and business-matchmaking for European SMEs to facilitating their access to Vietnam.

Hien has a MSc in Business Analytics from Aalto University School of Business in Helsinki, Finland.

Thanh Bui

Thanh Bui

Analyst
Thanh Bui
Thanh Bui
Analyst

Thanh is an Analyst at BDG, and works closely with consultants and project managers at BDG to support project development and execution. Thanh’s responsibility include market research, data collection, HR recruitment and marketing.

Prior to BDG, he worked as an intern at Red Hat Pacific in Singapore.

Thanh graduated with a Bachelor of Arts in Business and Management from the University of Exeter, UK.

Jens Roedel

Jens Roedel

Analyst
Jens Roedel
Jens Roedel
Analyst

Jens is an Analyst at BDG, focusing on research and marketing topics. He also works closely with the consultants to support BDG´s client projects.

Before joining BDG, Jens has gained working experience with BASF, one of the world´s leading chemical companies. In BASF, he worked for different departments in the German headquarters and in Kuala Lumpur.  Prior to coming to Vietnam, he worked for an international NGO in Manila.

Jens graduated from the University of Applied Sciences Ludwigshafen, Germany, with the Degree in International Business Administration.

What We Stand For

Continuous growth for our clients, our colleagues, and ASEAN

RESULT

We deliver results, while nurturing continuous improvement, for our clients and our team.

RESPONSIBILITY

For our clients, our team, and ASEAN.

INITIATIVE

We do not take status quo as an answer.

UNITY

We stand together, with our clients, and within our team.

Partners & Collaborators

We partner with great companies to provide great experiences for their customers

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