ASEAN

Enter a Market With Over 600 Million People

630+ mln

people live in ASEAN’s 10 countries

ABOUT

With rapid economic growth, young population and a fast-rising middle class, Southeast Asia presents a world of opportunities to companies, brands and investors of all types and sizes. Since the region consists of ten countries with vastly different political, social and cultural environments, Southeast Asia implies many operational challenges as well. This may improve as organizations like the Association of Southeast Asian Nations (ASEAN) and a growing number of international agreements transform the region into a more unified and competitive economic region.

QUICK FACTS

Population 630 million
GDP $2.5 trillion
GDP growth 5.75%
53%

of Southeast Asia’s people are under 30, moving to cities and ready to buy.

PROS CONS

+ Dynamic growth region

+ Growing regional integration

+ Excellent production conditions

– Market fragmentation

– Infrastructure problems in some areas

– Environmental challenges

TOP EXPORTS

Electrical machinery and equipment

Mineral fuels, oils and products

Animal and vegetable oils

Rubber and rubber products

Personal vehicles

Plastics and plastic products

ASEAN INSIGHTS